Wassel Othman
Senior Digital Marketing Analyst
- Role
- Marketing Manager at The Diamond Group
- Location
- Wilmington, NC, US
- LinkedIn followers
- 500 followers
About Wassel Othman
Marketing and project management professional with 9+ years of experience shaping and…
Experience
Marketing Manager
Oct 2024 — Present · Wilmington, MA, US
Supports execution of digital marketing initiatives focused on campaign implementation, performance tracking, and data-driven improvements.Customizes and implements AI tools to align with digital marketing objectives, streamline processes, uncover consumer insights, and increase campaign efficiency and team productivity.Conducts data analysis, competitive research, market evaluations, and digital marketing audits to help shape tailored strategies for client growth.Designed and implemented a dynamic client data hub in Google Sheets/Excel, streamlining access to key account insights through automated, one-click client selection.Builds and optimizes HubSpot workflows, email sequences, lead scoring models, and CRM segmentation to support marketing and sales alignment.Conducts SEO research and implementation, including on-page optimization, keyword targeting, and technical audits using SEMrush and Google Search Console, with a focus on aligning content with consumer search behavior and navigation patterns.Analyzes campaign performance using Google Analytics and HubSpot, contributing insights to dashboards and KPI reports that guide marketing strategy.Supports execution of paid advertising campaigns on Google and LinkedIn, managing budgets, targeting, and A/B testing to maximize ROI.Collaborates on landing page and content strategy to ensure brand consistency and improve conversion through testing and behavior analysis.
Education
University of Central Florida
Event and Entertainment Destination Management Diploma
Lasell University
Master's degree, Integrated Marketing
2018 — 2019
Suffolk University
Bachelor of Business Administration - BBA, Entrepreneurship and E-commerce
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