Allen Shapard

About Allen Shapard

I am an award - winning executive who helps global companies and non-profits strengthen their branding and reputation, as well as their influence, digital media, and identity through strategic communications, public relations, crisis management, marketing communications, digital media, and executive positioning. I am a business development expert, having raised over $400 million. I have led many marketing and communications teams that have produced successful social media and digital media platforms and enabled institutions like PepsiCo, Cisco Systems, KPMG, Samsung, Honeywell, Dubai Expo 2020, the Nobel Prizes, Mayo Clinic, and the UN to raise over $1 billion in revenue.I have knowledge of how to translate strategy into effective solutions, manage B2B & B2C engagements and execute programs, campaigns, and events that engage targeted audiences.CASE STUDY - GLOBAL BRANDING CHALLENGE AND REVENUE GENERATIONThe Nobel (Prize) institutions needed an experienced communications & marketing leader to handle branding, strategic communications, public relations, marketing, reputation and digital media. They also needed someone to develop corporate partnerships for them. They were very selective, given their unrivaled corporate identity and reputation.I worked to increase brand communications, and public relations globally, strengthen branding, define their corporate identity, handle brand communications, create their digital media and stage world-class events. I also developed corporate partnerships to enable the Nobel entities to expand their activities.I increased their programming (including the creation of the Nobel Peace Concert, broadcast to over 100 countries), raised over $50 million through partnerships with leading companies, created their digital media, and developed productive media partnerships. CASE STUDY: SECTOR DEVELOPMENTCisco Systems sought to deepen its relationship with the public sector and increase sales.I developed a comprehensive branding, strategic communications, events, and digital media initiative which engaged international governments, universities, and non-profit leaders. This culminated in the annual Cisco Public Sector Summit, which convened the top leaders in technology with government, educational and NGO leaders. The initiative raised over $900 million in incremental revenue, positioned Cisco as a global thought leader, and was voted among the top ten actions in Cisco\'s history.CONTACT:Email – w••••••@gmail.comPhone – (216)

Experience

1. North America Communications Manager

   Syngenta Group

   Aug 2024 — Present · DC, US

   I serve as Corporate Communications Manager for Syngenta Group, a global agricultural company with over employees in over 90 countries. I primarily handle Issues Management and Crisis Communications for North America, working from Syngenta\'s Washington D.C. office. I also conduct significant policy analysis, corporate communications, legal research and provide legal advice. In my role, I report to the Global Head of External Communications for Syngenta and work closely with the Head of Public Affairs for North America as well as the General Counsel of North America. I develop internal and external communications platforms on issues that affect Syngenta. I work closely with the C-Suite executives of the company and advise them on their public positioning.

Education

• Yale University

  BA (History), Magna Cum Laude

• University of Cambridge

  M.Phil. (International Relations)

• University of Virginia School of Law

  JD, Law

Skills

• Marketing
• Sponsorship
• Brand Management
• Marketing Strategy
• Strategic Planning
• Social Media
• Public Relations
• Live Events
• Management
• Strategy
• Strategic Partnerships
• Strategic Communications
• Television Programming
• Business Development
• Digital Marketing
• Corporate Social Responsibility
• Organizational Leadership
• Integrated Marketing
• New Media
• Event Management
• Thought Leadership
• Contract Negotiation
• Branding & Identity
• Market Research
• Endorsements
• Trend Analysis
• Corporate Communications