Wasfiya Rehman
Certified Digital Marketing Expert | Google Analytics | Google Ads | SA360 | Apple Ads | Bing Ads | DV360 | Media Planning | Lead Generation | Meta Ads | Social Media Marketing | Brand Advertising | Media Buying
- Role
- Media Performance Associate Manager at Publicis Groupe
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Wasfiya Rehman
As a marketing professional with 6+ years of experience, I specialize in crafting…
Experience
Media Performance Associate Manager
Apr 2024 — Present · Hyderabad, IN
Managing end-to-end paid search campaigns for multiple multinational brands across Google Ads, Microsoft Ads, & Apple Search Ads, ensuring best in class execution & consistent performance.• Building and optimizing campaigns using SA360, including keyword expansion, bid strategy setup, and audience segmentation.• Developing account strategies in partnership with clients and PPC Directors, aligning closely with business goals and platform capabilities.• Executing strategic media planning, including budget allocation, forecasting, and performance pacing to ensure efficiency and goal alignment across all platforms.• Taking full ownership of operational success by managing campaign delivery, monitoring key KPIs (CTR, CPC, CPA, ROAS), and making optimization recommendations.• Planning and identifying account growth opportunities through strategic planning sessions with clients and Account Directors.• Proactively communicating campaign performance, growth opportunities, and platform updates to internal stakeholders and clients, offering tailored solutions to drive results.• Supporting the team with QA checks of campaign builds across Google, Microsoft, and Apple platforms to maintain quality and consistency.• Acting as the Subject Matter Expert (SME) for search campaigns, serving as the primary voice for campaign strategy, execution, and innovation.• Building strong cross-functional relationships across client services, analytics, and creative teams to ensure integrated planning and unified messaging.• Staying up to date with industry trends and platform updates (automation, Smart Bidding, RSA best practices), & integrating beta features and new ad formats where applicable. Tools & Platforms Used:Google Ads, Microsoft Ads, Apple Search AdsSearch Ads 360Google Analytics, Google Tag Manager Microsoft & Google Ads EditorTableau, Looker/ Data Studio, Datorama (for reporting)Excel / Google Sheets (for media planning, pacing, and forecasting)
Education
St. Anns College for Women
Bachelor of Science - BS, Applied Nutrition and Clinical Dietetics
2009 — 2014
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