Wes S.
- Role
- Senior Marketing Communication Specialist at IronOrbit
- Location
- Clovis, CA, US
- LinkedIn followers
- 500 followers
About Wes S.
Marketing isn’t just about running ads or sending emails. It’s about building a system. A…
Experience
Senior Marketing Communication Specialist
Apr 2021 — Present
Building strategic business metrics dashboard leveraging data to generate customer insights, Marketing ROI, and optimize KPIs (like CAC, LTV, and retention), develop visualizations and reports using Excel PowerPivot. Evaluated IronOrbit\'s operating procedures, recommended enhancements, and developed more than 10 internal processes to enhance productivity, efficiency and customer satisfaction. Developing and distributing content internally and externally (product announcements, newsletters, etc, to over 100 employees and customers) and building an internal SharePoint Portal. Collaborating with the creative team and using AI tools to create content, including banners, promotional videos, training materials, and user guides using Adobe Photoshop, Premier, and online tools producing over 20 new content pieces monthly. Curate engaging and relevant content to boost LinkedIn\'s average monthly organic engagement rate from 1.19% to 9.2%, with organic page views increasing from an average of 1,500 to a month. MarTech: Manage current marketing technology tools. Using tools stack (Salesintel, HubSpot, Outreach.io, Mailchimp, Leadfeeder) to extract the maximum value from customer data assets to improve customer experience, build actionable customer insights, and drive measurable engagement and sales. Capitalizing on IronOrbit\'s first-party data assets, which includes CEO and CIOs, sending over communication messages monthly with an open rate of 11%.
Skills
- Social Media Marketing
- Digital Media
- Business Analysis
- Business Services
- Media Planning
- Online Advertising
- B2b
- Google Analytics
- Direct Marketing
- Email Marketing
- Web Development
- Promotions
- Marketing Communications
- Product Management
- Social Media
- Product Marketing
- Brand Positioning Strategies
- Management
- Brand Management
- E-Commerce
- Affiliate Marketing
- Marketing Management
- Lead Generation
- Marketing Strategy
- Web Marketing
- Public Relations
- Marketing Research
- E-Services
- Content Marketing
- Marketing
- Team Management
- Digital Marketing
- Crm
- Online Marketing
- Advertising
- Customer Relationship Management (Crm)
- Business Planning
- Business Development
- Google Adwords
- E-Business
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