Waseem Nazir

About Waseem Nazir

I am a Digital Merchandising Manager with 6+ years of experience driving growth across e-commerce, site merchandising, and digital marketing in fast-paced retail environments, including Amazon and Al Faisaliah Group (KSA).I specialize in web and app merchandising, category optimization, CRO, customer retention, and omnichannel campaign execution. My work focuses on turning data and customer behavior insights into high-impact merchandising actions that improve traffic, engagement, and conversion.Key highlights:Increased website traffic by 30% YoY through strategic digital campaignsImproved category CTR by 15% using UX optimization and personalizationDelivered 18% YoY growth in customer retention via loyalty and rewards programsLed and mentored cross-functional teams of merchandisers and designersOwned email, push notification, and SMS strategies to drive engagement and repeat purchasesI have hands-on experience managing site calendars, campaigns, category pages, browse trees, brand stores, and content optimization, with a strong understanding of customer journeys and performance analytics.My experience includes but is not limited to: Digital MerchandisingE-commerce StrategySite & App MerchandisingCRO (Conversion Rate Optimization)UX OptimizationOnline Campaign ManagementEmail / Push / SMS MarketingCustomer RetentionOmnichannel CommerceCurrently open to opportunities in Digital Merchandising, E-commerce, Online Merchandising, or Omnichannel Commerce roles across KSA and the GCC, where I can contribute to scalable growth and customer-centric digital experiences.

Experience

1. Digital Merchandising Manager

   Modern Electronics - Mec Al-Faisaliah Group

   Oct 2023 — Present

   As a Digital Merchandising Manager, I lead the strategic planning and execution of online product presentation and category management to drive sales and enhance user experience. I ensure product listings are accurate, visually engaging, and optimized for search and navigation. I develop and implement site merchandising strategies, including seasonal campaigns, homepage features, and promotional initiatives, aligned with business goals. Leveraging tools like Google Analytics and A/B testing, I analyze customer behavior and continuously optimize product placements and digital layouts. I collaborate cross-functionally with marketing, UX/UI, buying, and development teams to ensure a consistent and high-performing digital storefront. My role also involves coordinating with supply chain teams to maintain stock availability for featured products. I drive personalization efforts and user journey enhancements, contributing to improved conversion rates and customer satisfaction. Using platforms such as Shopify, Salesforce Commerce Cloud, or similar CMS tools, I execute and refine merchandising strategies that support business growth and brand consistency.

Education

• University of Kashmir

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• University of Kashmir

  Integrated MBA, Business Administration and Management, General

  2013 — 2018

• University of Kashmir, Srinagar

  Master of Business Administration - MBA, Marketing

• Oak Hill institute of education

  High school, General Studies

  1997 — 2010

• JKBOSE

  Higher secondary (12th), Business/Commerce, General

  2011 — 2012