Waseem Jamadar

About Waseem Jamadar

Highly accomplished business leader with over 29 years of progressive experience driving revenue growth, market expansion, and operational excellence across FMCG markets in India, Indonesia, Vietnam, Philippines, Thailand, Bangladesh and Africa. Expert in developing and executing Route-to-Market (RTM) strategies, optimizing distributive trade digitalization, and enhancing channel effectiveness to maximize market penetration and customer satisfaction. Proven ability to lead large, high-performing teams to deliver sustained profitable growth and P&L accountability. Skilled in sales and marketing strategy, supply chain performance management, and trade marketing execution, with a strong track record of driving organizational change and leveraging digital solutions to improve last-mile delivery and operational efficiency. Adept at cross-functional collaboration and stakeholder engagement to align business objectives with innovative market approaches. Passionate about transforming traditional trade models through technology and data-driven insights to drive competitive advantage and long-term business success.

Experience

1. Head of Cd Coe

   Unilever

   Dec 2024 — Present · Jakarta, ID

   As Head of CD Centre of Excellence (COE) at Unilever Indonesia, I lead the strategic development and implementation of Route-to-Market (RTM) strategies, aligning them with business objectives to maximize channel effectiveness and drive distributive trade digitalization.Define and implement a Route-to-Market (RTM) strategy customized for Indonesia, aligning with overall business goals to maximize channel effectiveness.Lead strategic initiatives in distributive trade digitalization, customer development, and channel optimization.Manage and mentor a high-performing team of 24 professionals, fostering culture of continuous improvement.Implement digital solutions to enhance supply chain visibility and optimize last-mile delivery.Collaborate with cross-functional teams to create incentive and promotional programs, driving sales growth.Conduct market intelligence and analyze KPIs to identify trends and opportunities for improvement.Lead sustainability initiatives supporting corporate social responsibility goals.Enhanced channel effectiveness and improved distribution excellence through innovative trade servicing strategies.RTM Strategy, Distributive Trade Digitalization, Channel Development, Team Leadership

Education

• S.I.E.S College, Mumbai

  Diploma in Marketing Management

• K J Somaiya College of Arts & Commerce Vidyanagar Campus Vidyavihar Mumbai 400 077

  Bachelor's degree, Physics

• Indian Merchant Chamber, Mumbai

  Diploma in Business Management

• Indian Institute of Management, Lucknow

  Executive Program for Business Management

Skills

• Key Account Management
• Sales Operations
• Management
• Grocery
• Team-Oriented
• Channel Sales
• Competitive Analysis
• Fmcg
• Shopper Marketing
• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Market Research
• Distributed Team Management
• Tcm
• Team Management
• Customer Insight
• Sales Management
• Trade Marketing
• Sales
• Key Account Development
• Merchandising
• Brand Awareness
• Channel Partners