Ashwarya Sinha
Change Communication Sr. Analyst at Accenture
- Role
- Mc Senior Delivery Analyst at Accenture in India
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ashwarya Sinha
I work at the intersection of organizational change, strategic communications, and…
Experience
Mc Senior Delivery Analyst
Jun 2022 — Present · Gurugram, IN
Project 1: Product Marketing Specialist - Large Healthcare Company (US)As a Product Marketing Specialist, I spearheaded communication strategies for analytical products within a prominent US-based Healthcare company. My role involved developing a cohesive brand identity for the product program, crafting branding materials (logos, taglines, color themes, messaging), and driving internal engagement via the intranet. Notably, I successfully boosted intranet engagement from 30% to an impressive 80%. Additionally, I played a key role in drafting modern leadership and change communication to facilitate seamless adoption of product initiatives.Project 2: Communication Specialist - Digital Learning Platform, FMCG Company (US)In this role, I contributed to the launch and promotion of a cutting-edge digital learning platform for a major FMCG company. I designed and executed launch campaigns, including promotional material creation (design and content), and developed comprehensive communication strategies to drive user adoption. My focus was on introducing innovative engagement methods to enhance audience interaction and ensure a high adoption rate for the platform.Project 3: Communication Specialist - Energy Generating & Distribution Company (US)Working on a critical Salesforce implementation project for an energy company, I led communication efforts to ensure successful platform adoption and employee readiness. This involved developing tailored communication strategies and assets, meticulously planning communication activities, and ensuring impactful messaging throughout the project lifecycle. My role was pivotal in driving adoption and maximizing employee engagement amidst a significant platform change.
Education
Amity University
Master of Business Administration - MBA, marketing & human resource
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration (BBA), General
2012 — 2015
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