Warren Greene

About Warren Greene

Content Management Developing content strategies to ensure organizations speak with a unified voice.Events:Collaborating with clients to plan and execute running events to maximize brand awareness and return on investment. Business Development:Pioneered the brand’s new business strategic development to drive revenue. Worked with internal and external stakeholders to identify, research, launch and manage new business opportunities for the Runner\'s World brand. Communication and Insights:Wrote six Shoe Guides (40+ pages) annually for the print magazine and website. Developed the magazine\'s shoe wear-test program (350+ runners for each guide) and oversaw its implementation for each shoe guide. As part of this work I also distilled mechanical lab data from the RW Shoe Lab.

Experience

1. Content Management Consultant

   ASICS Digital

   May 2018 — Present · Emmaus, PA, US

   Developing global go-to-market materials (print, digital, and video) for footwear and apparel teams to educate retailers as well as consumers. These guides merge product innovation and market insights into content (stories) to resonate with customers, driving sales. These guides also ensure ASICS speaks with a unified voice in every region. I\'m also developing an internal encyclopedia of ASICS Institute of Sport Science technologies.Because specialty running retail is such a key component to the footwear industry I’m also working part-time at an independent running retail store, helping to educate the staff and consumers on brand technology and philosophy while I gain experience fitting real people with real shoes.

Education

• Beloit College

  Bachelor's degree

  1992 — 1996

• Lehigh University

  Master's degree

  1997 — 2003