Warren Whitford

About Warren Whitford

KLAS helps healthcare providers make informed technology decisions by reporting accurate, honest, and impartial vendor performance data through the active participation of thousands of healthcare organizations. We use a stringent methodology to ensure all data and ratings are accurate, honest, and impartial. KLAS works with HIT vendor executives in order to help them maintain the highest level of accountability to their clients. Our ultimate goal is to improve healthcare by providing a voice to healthcare providers and payers in order to ensure vendors consistently deliver on their promises.I have a diverse research background with a specific focus and passion for healthcare transformation. My current areas of research focus are healthcare management consulting, HIT consulting and value-based care transformation.

Experience

1. SVP, Client Engagement Protecting the Provider Voice through Disciplined Renewal Execution

   KLAS Research

   Feb 2026 — Present · Pleasant Grove, UT, US

   At KLAS, our mission is to improve healthcare by amplifying truth through collaboration, insights, and transparency.As Senior Vice President of Client Engagement, I lead the systems, standards, and operating discipline that protect and grow our client partnerships, ensuring that revenue integrity and mission integrity move together.Client engagement at KLAS is not transactional. It is stewardship.We operate under a simple principle: transparency, paired with disciplined execution, creates trust. Trust creates renewal. Renewal sustains impact.My focus areas include:• Renewal strategy and revenue retention discipline• Forecast integrity and CRM governance• Lifecycle engagement frameworks aligned with the KLAS Value Framework• Engagement team training and development, enabling executive-level client advisory standards• Operating cadences that eliminate ambiguity and surfaces risk early• Leadership development grounded in clarity, accountability, stewardship, and executionWe build systems that ensure:– The provider voice remains central in every engagement– Vendor executives receive candid, insight-led guidance– Renewal conversations start early and close on time– Forecasts reflect reality, not optimism– Risk is surfaced before it becomes lossReporting to the CRO, my role ensures that engagement strategy, renewal execution, and lifecycle growth operate in disciplined alignment with enterprise revenue objectives, without compromising the mission that defines KLAS.Transparency is not a slogan here. It is a standard.Revenue predictability is not optional. It is the result of disciplined stewardship.

Education

• Brigham Young University

  MBA, Marketing

  2004 — 2006

• Utah Valley University

  BS, Accounting

  2001 — 2004

• Riverside City College

  AS, Business Management

  1999 — 2001

Skills

• Program Management
• Healthcare Information Technology
• Global Marketing
• Sales
• Solution Selling
• Consulting
• Spin Selling
• Salesforce.com
• New Business Development
• Negotiation
• Market Analysis
• Endocrinology
• Strategic Partnerships
• Medical Devices
• Urology
• Crm
• Product Management
• Sales Operations
• Sales Effectiveness
• Sales Management
• Product Marketing
• Direct Sales
• Data Analysis
• Product Launch
• Account Management
• Competitive Analysis
• Selling
• Value Based Selling
• Process Improvement
• Strategy
• Product Development
• Analysis
• Pharmaceutical Sales
• Market Research
• Business Strategy
• Healthcare
• Business Development
• Leadership
• Strategic Planning
• Pharmaceutical Industry