Warren Olsen
- Role
- Lead Product Marketing Manager at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Lead Product Marketing Manager
Aug 2021 — Present · Los Angeles, CA, US
Channel Marketing strategy lead for ISP and MDU dealer partners to promote sales of DIRECTV products. Develop programs that promote quality sales, low churn and better customer experience. Develop positioning and messaging that distinguishes DIRECTV’s advantages with Internet Service Providers and MDU properties. Ongoing focus on better together double-play, TV + Internet value proposition and customer experience.Conduct market research on barriers to purchase premium video and internet.Duties include- Manage partner and agency media buys for digital and traditional campaigns- Spearhead bundle / better together programs combining internet and video services- Tailor messaging, positioning and value proposition of DIRECTV that aligns with channel partner customer needs and opportunities- Develop and execute migration campaigns with ISP partners that grow DIRECTV customer base- Emphasis on strategic partnerships that are mutually beneficial to DIRECTV and our partners- Lead MDU Bulk product marketing, messaging, creative development and positioning within Multifamily segment- Team lead for DIRECTV Demo App UI/UX development and channel integration.
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