Warren Johnson

Experience

1. Vice President, Advertising, and Creative Services

   Burlington Stores, Inc.

   Apr 2013 — Present

   Lead team in creative development, production and execution of all TV, Direct Mail, Web, Digital, In-Store, Social, Cause, and Internal marketing programs. Helped deliver 18 quarters of consecutive comp store sales growth, and drove increase in unaided awareness of the Burlington brand. • TV: Manage all external and internal resources in creative development and production of new “real customer” branded TV campaign. Nielsen rated as best in retail category for Ad Recall, Brand memorability, and Intent to Shop (outperforming retail comp set by 2x across categories) • Direct Mail: Developed new, CRM-focused direct mail program to better target customer, leading to incremental sales improvement and increased response rate • Web: Rebuilt web shopping experience, assuring synergy of all creative and messaging across all consumer marketing and shopper exposure to the brand • Digital: Delivered YoY increase in digital ROAS, and email revenues by expanding digital footprint, improving e-mail targeting and optimizing on-brand social content, and roll out of Burlington Blog • Cause: Manage relationships for cause programs including partnership with Good Morning America on “One Warm Coat”, the National Leukemia/Lymphoma Foundation for “Light the Night”, Woman’s Heart Health, and BTS classroom programs • Internal Brand: Created redefined, consistent internal branding program through “one voice, one look, one brand” campaign across all internal groups • Stores: Create and maintain all in-store marketing efforts. Improved customer scores across all shopping measurements, with development of brand right support of all customer facing elements

Education

• New england School of Photography

  Fine Art

  1974 — 1976