Lindsay W.
Senior Campaign Manager @Varicent
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WORK HISTORY
Senior Campaign Manager @Varicent
Toronto, ON, CA
EDUCATION
University of Waterloo
Honor's Bachelor of Arts (B.A.), Recreation and Sport Business Major, Speech Communications Minor, Co-operative Program
SKILLS
ABOUT LINDSAY W.
I have over 6 years specific experience in B2B Tech marketing with an additional 2 and a half years experience in event marketing. As a Digital Marketing Specialist at Magnet Forensics, I strategize and execute digital marketing initiatives for B2B campaigns, including paid social, Google Ads, ABM, content syndication, and landing pages. I create engaging and eye-catching copy for ads, landing pages, and social media, and work with EMEA and US marketing agencies to optimize our digital campaigns.Prior demand generation experience includes leading national events, writing and automating email cadence using pardot, leading the webinar campaigns, and project managing content creation.
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