Warda Baig
Product Marketing | Ad Tech
- Role
- Product Marketing Manager at Elementaltv
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Warda Baig
Experienced marketing professional with a demonstrated history of working across…
Experience
Product Marketing Manager
Apr 2024 — Present · Pasadena, CA, US
Lead GTM for ElementalTV’s suite of streaming TV products, driving adoption across publishers, agencies, and advertisers- Translate complex ad tech jargon into compelling narratives and differentiated positioning for thought leadership, PR, and sales enablement- Partner cross-functionally with Product, Sales, and Strategy to align product innovation with market demand, ensuring messaging consistency and competitive differentiation across all external channels- Spearhead content marketing strategy (LinkedIn campaigns, case studies, publisher spotlights, weekly newsletter, and event collateral) that showcases ElementalTV’s transformative role in the CTV space- Manage high-impact industry activations (CES, StreamTV, NAB, IAB ALM, AdWeek, POSSIBLE, etc) to amplify ElementalTV’s brand presence and spotlight clients- Develop and maintain ElementalTV’s brand identity and visual assets, overseeing messaging, creative execution, and integrated campaigns to ensure a cohesive market presence.
Education
Pasadena City College
Certificate
National University of Computer and Emerging Sciences
Bachelor's degree
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