Wanja Schultz-Brummer
Strategic Brand Management & Brand Activation @The Brand Gardener
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WORK HISTORY
Strategic Brand Management & Brand Activation @The Brand Gardener
Hamburg, DE
Brand strategy consultancy, On trade marketing, brand activation & project management with focus on food & beverage, hospitality and lifestyle for brands PEPSI, Ritz-Carlton, MINI feat. The Sooner Now, Pilsener Urquell, BORGMANN1772, Bordiga Spirits, Atenco Mezcal, Chímpanskí Brut, Mondino, Aqua Monaco, Huubert Weinschorle, Chapeau! Restaurant etc.
EDUCATION
London Metropolitan University
Bachelor of Arts (B.A.), Art and Event Management
Universität Witten/Herdecke
Philosophie und Kulturwissenschaften
SKILLS
ABOUT WANJA SCHULTZ-BRUMMER
I build brands where it actually matters: in culture, distribution and real-world relevance. Brand & Go-to-Market Strategist with 15+ years of experience in FMCG and lifestyle – specializing in building brands from scratch and scaling them through smart distribution, strong positioning and hands-on execution.My background spans brand development, trade marketing and strategic partnerships, with a strong focus on food & beverage. I have been involved in launching and scaling brands such as Schwarze Dose 28 (later 28BLACK) and supporting early-stage go-to-market growth in both gastronomy and retail environments. What differentiates me: I don’t build brands from the boardroom down. I build them from the market up. • Brand positioning & narrative architecture • Go-to-Market strategy (Gastro → Retail scaling) • Experiential & below-the-line activation • Trade marketing & distribution strategy • Entrepreneurial partnerships & commercial growth I combine strategic clarity with street-level execution and an entrepreneurial mindset. Strong national and international network across FMCG, gastronomy and lifestyle.
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