Shihui Wang
Strategy & Ops | Consumer Growth | Wharton MBA
- Role
- Product Marketing at Amazon
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Shihui Wang
TLDR:Leader and builder with 10+ years’ experience of Strategies and Operations focusing on revenue optimized consumer acquisition and consumer experience, with a background in digital advertising and consulting.Operation- Provide customer acquisition solutions for P&L focused content amplification, mobile app promotion and product marketing of premium brands: Huffington Post, Tech Crunch, Engadget, Yahoo! Finance, Yahoo! Sports, Yahoo! News- Utilize cross-functional teams and resources (business unit leaders, product managers, engineers and developers) to implement business intelligence products to improve data analytics capabilitiesStrategy-Oversaw company’s consumer credit/refund strategies through policy making, fraud detection, retention optimization and improving service quality- Manage partnership lifecycle from sourcing, building relationships, negotiating terms and conditions, qualifying to onboarding- Collaborate on long-term partnership strategies and executions domestically and internationally- Founding team member of APAC operation for a US based start-up and provided service for top tier global digital advertising agenciesGrowth- Identify revenue generation opportunities, pinpoint necessary resources and execute the path forward- Expand audience growth efforts from media acquisition and content promotion through programmatic ad buying (DSP, SSP), Google SEM, social media and native display
Experience
Product Marketing
Jun 2024 — Present
Education
Virginia Tech
Dual Degree in Finance, Business Information Technology
The Wharton School
Master of Business Administration - MBA
2019 — 2021
Skills
- Program Management
- Demand Side Platform
- Requirements Analysis
- Regression Testing
- Research
- Business Intelligence
- Visual Basic
- Test Management
- Sdlc
- Sql
- Visio
- Financial Reporting
- Fixed Income
- Digital Media
- Microsoft Office
- Online Advertising
- Access
- Business Relationship Management
- Financial Analysis
- Java
- Testing
- Sharepoint
- .net Compact Framework
- Ms Project
- Online Marketing
- Database Design
- Data Analysis
- Omniture
- Portfolio Management
- Campaign Management
- Google Adwords
- Analysis
- Bloomberg Terminal
- Powerpoint
- Microsoft Excel
- Requirements Gathering
- Media Planning
- Analytics
- Business Strategy
- Business Development
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