Rachel Xia
Research Director at FleishmanHillard | Marketing Analytics & Operations
- Role
- Research Director at Fleishmanhillard True Global Intelligence
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Rachel Xia
Part creative, part analyst, full-time thinker. I\'m passionate about intersecting data, insights, strategy and creative to drive brand storytelling with 6+ years marketing/PR experience servicing a variety of industries from small businesses to Fortune 500 clients. I currently working as a Research Director at FleishmanHillard’s TRUE Global Intelligence practice. You’ll find me establishing reporting processes and measurement, conducting data analysis, developing insights and strategies and using research tools to provide solutions within marketing communications. Specific passions include project management, brand strategy/planning, campaign execution, fashion & beauty and data analytics. Outside of work, I enjoy traveling, painting with watercolors and finishing puzzles. I’ve put on many hats, with skills including- Social listening & reporting (Tools: Talkwalker, Brandwatch, TrendKite, NetBase Quid, StatSocial)- Industry insights & trends- Data visualization - Secondary research - Graphic design - Photography- Calligraphy + handlettering- Content creation
Experience
Research Director
Fleishmanhillard True Global Intelligence
Jul 2024 — Present
Directed a $1.7M global integrated marketing scope, creating and executing project plans, managing cross-functional teams, and aligning strategic goals to drive seamless execution, on-time delivery, and measurable impact• Streamlined cross-functional workflows and introduced operational efficiencies across marketing, research, and creative teams, aligning priorities and simplifying processes for clearer project milestones and outcomes• Fostered collaborative relationships with stakeholders across marketing, finance, and client teams to ensure alignment on expectations, timelines, and budget, driving project clarity and accountability• Led team development and mentorship, coaching two direct reports to align their contributions with business goals, enhance their operational skills, and elevate team performance
Education
Emlyon Business School
Auditor BBA
2017 — 2017
University of Texas at Dallas - Naveen Jindal School of Management
Bachelor’s Degree
2014 — 2018
Skills
- Microsoft Word
- Microsoft Office
- Excel
- Powerpoint
- Visual Styling
- Calligraphy
- Sales
- Customer Service
- Photoshop
- Management
- Research
- Communication
- Content Development
- Teamwork
- Public Speaking
- Photography
- Market Research
- Competitive Analysis
- Tableau
- Wordpress
- Adobe Illustrator
- Adobe Photoshop
- Keynote
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.