Wanda Roe

About Wanda Roe

Results oriented MBA with extensive marketing and sales enablement experience and a track record of award-winning performance. Advanced analytical and computer skills (Power Point, Word, Excel and Publisher). Strengths include the ability to manage multiple projects simultaneously and a ‘get-it-done’ attitude within changing priorities. Quick learner with tenacious problem solving abilities and computer-based skills to solve complex challenges in changing markets and advancing technologies. Marketing & Sales Support Digital Marketing Campaigns Trade Show/Events/Webinars Marketing Program Development Brand Launch & Positioning Sales Collateral & Templates Extensive PC & Internet Experience Contract & Proposal Preparation RFI/RFP Response Contract Negotiation & Administration Website Design & Development Financial Analysis & Modeling Product/Project ManagementSpecialties: Marketing Slicks, Videos, Sales Presentation Development, Events, Proposals & Contracts.

Experience

1. Omnichannel Marketing Operations Manager

   Tata Consultancy Services

   Dec 2019 — Present

   Responsible for a team of devs to build and deploy inApp, email and push notifications for the world\'s largest video game Minecraft using Braze (previously used SFMC for email). Coordinate with various Agile teams including development, design and marketing to create a cohesive email marketing calendar. Drive strategic email initiatives for onboarding, lifecycle, churn, retention and acquisition with cross functional teams. Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms. SME on email best practices, technology and trends including CAN-SPAM and GDRP to optimize campaign performance.

Education

• The University of Texas at Dallas

  BSBA

• Naveen Jindal School of Management, UT Dallas

  MBA

Skills

• Sales Management
• Budgets
• Sales Process
• Telecommunications
• Analysis
• Product Management
• Salesforce.com
• Crm
• Customer Relationship Management (Crm)
• Social Media Marketing
• Microsoft Excel
• Planning
• Web Development
• Online Marketing
• Excel
• B2b
• Customer Relations
• Trade Shows
• Coaching
• Proposal Writing
• Marketing
• Product Marketing
• Process Improvement
• Marketing Strategy
• Forecasting
• Promotions
• Pricing
• Microsoft Office
• Sales
• Project Management
• Budgeting
• Sales Operations
• Customer Service
• Account Management
• Business Development
• Negotiation
• Project Planning
• Leadership
• Social Media
• Strategy