Wanda Fearing Gierhart
EVP Global Chief Marketing & Content Officer - CEO/President - Chief Merchandising Officer - Board of Director\'s - Chief Digital Officer - Philanthropist - Community Leader
- Role
- Global Chief Marketing & Content Officer at Cinemark
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Wanda Fearing Gierhart
Visionary C-Suite Executive and innovation thought leader with record of driving billion-dollar plus revenue increases, market launches, profitable market share growth, and performance turnaround management within retail market and fashion space and now entertainment sector. A proven ability to cultivate high-performing and customer centric environments by \"hiring great people to do great work\" and \"putting the customer first\". Talents include the ability to use data analytics to accurately identify authentic voice of the customer, then create and lead brand definition and strategy to capture customer spend and loyalty while achieving marketing ROI. A confident, results-oriented executive with a unique blend of highly creative and strategic and analytics skills. Highlights:*Driving digital transformation, growing online business at NMG form $1.2 Billion in sales (10.9% CAGR). as CMO of Neiman Marcus Group*Leading cash flow improvement, from negative $10 million to neutral, during turnaround and achieved 10% profit improvement in worse retail milieu in 40 years, as President and Chief Executive Officer for TravelSmith*Positioning brand as unique, profitable, and dynamic micro-growth investment opportunity initial public offering (IPO), as Executive Vice President /Chief Merchandising and Marketing Officer for Design Within Reach. Recognition for achievements include:\"Top Woman in Cross-Channel Retailing\",\"Top CMO in Dallas\", Brand Innovators \"Top 50 Women in Brand Marketing\".\"Dallas 2016 Top 500 List of Most Influential Leaders\" D CEO, 2015 North American Grand Effie Jury,\"Top 50 Women in Film in 2018\", Mogul\'s Top 100 Innovators in Marketing 2018. Dallas Business Journal 2019 \"Top Women in Business in Dallas\"
Experience
Global Chief Marketing & Content Officer
Jul 2021 — Present · Dallas, TX, US
Education
University of Nebraska-Lincoln
Bachelor of Science, Finance
Skills
- Sem
- Trend Analysis
- Analytics
- Business Strategy
- Brand Management
- Marketing Strategy
- Strategy
- E-Commerce
- Email Marketing
- Online Marketing
- Advertising
- Product Development
- Multi-Channel Retail
- Social Media Marketing
- Fashion
- Customer Insight
- Retail
- Direct Marketing
- Brand Development
- Integrated Marketing
- Management
- Merchandising
- Marketing Communications
- Business Development
- Digital Marketing
- Strategic Planning
- Social Media
- Database Marketing
- Marketing
- Creative Direction
- Leadership
- Direct Mail
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