Bradley Walton

About Bradley Walton

I’m a digital marketing leader with a track record of driving measurable business growth through innovative affiliate strategies, data-driven insights, and effective cross-functional collaboration. Currently serving as AVP of Digital Marketing at Axos Bank, I lead acquisition initiatives that consistently exceed key performance indicators in customer acquisition efficiency and growth.My core strengths lie in developing and executing high-impact strategies for complex product launches and optimizing affiliate partnerships to drive growth. By building and managing top-tier partnerships and crafting launch strategies that emphasize competitive positioning, I ensure every initiative aligns with overarching business goals. My focus on efficiency optimization across key metrics, coupled with strategic media placement, maximizes reach and drives sustainable growth in a competitive landscape.Staying at the forefront of marketing innovation is key to my approach. I’m passionate about testing new pay-for-performance models and refining competitive analysis to identify opportunities that deliver value in today’s fast-paced financial services landscape.At the heart of my leadership style is a commitment to balancing innovation with pragmatism. I lead teams with a results-oriented mindset, transforming ambitious ideas into strategic, performance-driven outcomes. By fostering a collaborative environment, I bring together cross-functional teams to execute impactful initiatives that drive both efficiency and profitability.

Experience

1. Associate Vice President, Digital Marketing

   Axos Bank

   Jul 2019 — Present · US

   Lead teams across the entire digital marketing lifecycle—including design, launch, and optimization—for affiliate and paid media campaigns across Axos’ Banking, Lending, and Invest business lines.Strategically expand affiliate networks to accelerate deposit growth and new account acquisition, contributing to substantial portfolio growth. Lead strategic affiliate partnerships across Consumer Banking, Small Business Banking, Lending, and Invest sectors, focusing on high-value partnerships that align with Axos’ growth objectives.Oversee media buying and partner negotiations, ensuring investment aligns with ROI goals and long-term objectives.Develop and implement SEM strategies while deploying Search, Native, and Display tactics across platforms for optimal performance.Launch new paid media channels, creating a diversified media mix and uncovering high-performing channels that drive customer acquisition.Coordinate Social Media, Product Marketing, and Affiliate Marketing teams to maintain a strategic blend of paid and organic channels, optimizing overall campaign effectiveness.

Education

• San Diego State University

  Bachelor of Science - BS, Business Administration-Management

• Los Medanos College

  Associate’s Degree, Liberal Arts: Behavioral Science and Social Science.