Walter Pollard

About Walter Pollard

I have a passion for helping companies modernize and evolve their marketing and sales practices in the digital age.As an experienced executive in marketing and sales enablement, I develop and implement marketing and sales enablement strategies and tactics, with a core focus on digital to accelerate growth. I work with B2B clients to bridge the gap that often exists between marketing and sales, focusing on this alignment in order to boost targeted sales results. For my clients, I create customized marketing and sales enablement strategies, processes, and programs that enhance lead generation and sales effectiveness and productivity in the digital age.As B2B buyers continue to evolve, companies must adapt to the way buyers are making purchasing decisions today, and if your sales team is not provided with effective systems, training, tools, content, and relevant messaging to connect with those consumers, your sales—and profits—will fall behind. I provide organized, engaging, and hands-on sales enablement solutions to ensure sales teams are knowledgeable and better equipped to educate and help prospective clients with buying decisions.I achieve this by helping clients in these core areas:Educating and creating awareness of sales enablement and digital selling.Establishing a culture for sales enablement and digital selling.Developing digital sales enablement solutions to enhance the effectiveness and productivity of the sales team.My specialities include: Sales Enablement | Sales Effectiveness | Sales Performance | Digital Selling | Sales Process Development | Sales Training | Demand Generation | Marketing Strategy | Business Advising | Video Strategy for Marketing and Sales | Strategic Planning | Leadership

Experience

1. Founding Member

   Revenue Enablement Society

   Jul 2016 — Present

   The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The society\'s goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES\'s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES\'s mission is based on an Albert Einstein quote:\"The definition of insanity is doing the same thing over and over again and expecting different results.\" This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org

Education

• University of Lynchburg

  Communications

  1983 — 1987

Skills

• Content Marketing
• Content Strategy
• Social Media Marketing
• Marketing Management
• Digital Media
• Social Media
• Strategic Partnerships
• Digital Marketing
• Sem
• Digital Strategy
• Online Marketing
• Web Analytics
• Integrated Marketing
• Online Advertising
• Email Marketing
• New Media
• Mobile Marketing
• Google Analytics
• Lead Generation
• B2b Marketing
• Web Marketing
• Interactive Marketing
• Saas
• Crm
• SEO
• Content Development
• Marketing Strategy
• Marketing Automation
• Advertising
• Start-Ups
• Sales Analytics
• Inbound Marketing
• Ppc
• Marketing
• Google Adwords
• Online Lead Generation
• Viral Marketing
• Conversion Optimization
• Social Media Measurement
• Landing Page Optimization