Walter L. Vidal
Bilingual Marketing Leader | MBA + MALeS Candidate | Connecting Missions to Communities Across Borders
- Role
- Systems and Marketing Analyst at Sun Community Federal Credit Union
- Location
- El Centro, CA, US
- LinkedIn followers
- 500 followers
About Walter L. Vidal
I’m Walter Vidal, a bilingual marketing strategist with 10+ years of experience leading integrated campaigns across nonprofit, healthcare, credit union, and public-sector spaces—focused on impact, equity, and community trust.With a dual master’s in progress—an MBA and an MA in Leadership Studies (graduating May 2026)—I bring a unique blend of strategic insight and people-centered leadership to every project I take on. My work spans digital advertising, brand strategy, public relations, analytics, and bilingual community outreach.From regional public health campaigns to financial inclusion initiatives, I specialize in helping mission-driven organizations turn their vision into action through culturally fluent, data-informed marketing. I’m passionate about creating access for underserved communities and telling stories that move people to engage, support, and lead.I continue to build my presence in the nonprofit and social impact space—collaborating, mentoring, and serving where communication meets community.
Experience
Systems and Marketing Analyst
Sun Community Federal Credit Union
Nov 2024 — Present · El Centro, CA, US
Lead marketing-automation, designing data-driven member journeys- Plan and deploy multi-channel campaigns across email, web, paid media, and in-app messaging- Manage SEO, paid search, and social advertising to expand digital reach and acquisition- Translate campaign, web, and social metrics into executive-level insights and strategic reports- Conduct market and competitor research to inform product development and pricing- Serve as principal copywriter and brand-voice guardian for all communications- Coordinate public relations efforts and maintain media relationships.
Education
CETYS Universidad
High School Diploma
CETYS Universidad
Bachelor of Arts (BA), Marketing/Marketing Management, General
University of San Diego
Master of Arts - MA, Leadership Studies
Universidad Autónoma de Baja California
Medicine
2008 — 2010
CETYS Universidad
Master of Business Administration - MBA, Business Administration and Management, General
City University of Seattle
Bachelor of Arts
Universidad Autónoma de Guadalajara
Medicine
2010 — 2012
City University of Seattle
Business Administration and Management, General
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