Walter V. Morales

Web Analyst Manager @AT&T

Atlanta, GA, US

Determined operational objectives through the study of business functions. Gathered information and evaluated output requirements and formats. Identified project milestones, phases and elements to accurately define project requirements. Analyzed current business processes and recommended solutions that reflected areas of cost savings and efficiency and revenue increase.• Researched product portfolio and customer demographics utilizing Adobe Sitecatalyst, Adhoc and merchant account to track inventory trends, website traffic and sales.• Collected qualitative and quantitative data from company website and to improve online experience for customers and visitors by employing Adobe Test and Target.• Conducting market segmentation, campaign/promotion and competitive analysis.• Provided recommendations on how to improve operational processes including purchasing, manufacturing, advertising, marketing, and sales by implementing business analysis tools such as SWOT analysis, Porters Five Forces, and the Boston Group Matrix.• Presented company with a dashboard of consultative findings for quick reference.• Utilized Ensighten to add codes to data layer in the Adobe site.