Walter Tomasino

About Walter Tomasino

International leader with extensive experience in sales & marketing with a proven record in the food, beverages, biscuits & snacks industries. Highly skilled in Sales, Marketing, Distribution Channels, Account Management, Product Development, and Fast-Moving Consumer Goods (FMCG). Strong interpersonal & negotiation skills. Effective at establishing & growing strategic customer relationships, turning them highly productive to surpass targets. Multilingual (English, Spanish, Portuguese, German) with a Master of International Management from Thunderbird School of Global Management.

Experience

1. Senior Sales & Marketing Manager

   The Campbell's Company

   Jan 2001 — Present · Coral Gables, FL, US

   PROFILE:* International Business Development Leader with 25+ year career including tenures with Campbell Soup Company (leading global manufacturer and marketer of high-quality foods) and Whirlpool Corporation (world\'s leading manufacturer and marketer of major home appliances).* Extensive International experience throughout Latin America and the Caribbean with solid record in the Food, Beverages, Biscuits and Snacks Industries, expertise in Fast-Moving Consumer Goods (FMCG).* Proven Leadership and Results Oriented Professional with consistent track record of exceeding corporate goals and targets. Strong Interpersonal & Distributor Management skills. Core Competencies- Strategic Planning: Sales & Marketing- Revenue & Profit Growth- Distribution Channels & Account Management- Country Startups & Business Turnaround- Competitive & Market Analysis- Negotiation Skills & Business Relationships- Multilingual Experience2001 – Present Campbell Soup Company, Miami, Florida Caribbean, Central & South America Region* Senior Sales & Marketing Manager South America and Club (14’- Present); Central America (04\'- 14\'); Caribbean (01\'-04\')- Responsible for all sales and commercial business activities including the Club Channel (PriceSmart, Cost-U-Less, Sam’s Brazil), Global & Regional Accounts (Wal-Mart, Cencosud/Jumbo, Carrefour, Casino ) & 35 regional in-country Distributors and Duty-Free accounts. Manage multiple brands, product categories, distribution channels & international supply sources. Channels include Modern, Traditional Trade, Club & Duty Free- Implemented Hybrid Distribution Strategy incorporating direct sales to Key Global and Regional Accounts & the Club Channel, & growing sales to local distributors- Significantly increased Club Channel sales via product innovation & integrated sales/marketing support

Education

• Thunderbird School of Global Management

  Master of International Management, International Business/Trade/Commerce

• Escuela Alemana - Deutsche Schule

  High School

• Creighton University

  Bachelor of Arts (B.A.), Political Science & German plus Business Minor

Skills

• Fast-Moving Consumer Goods (Fmcg)
• Sales Operations
• Shopper Marketing
• Forecasting
• Trade Marketing
• Key Account Development
• Strategic Planning
• Marketing Management
• Market Planning
• P&L Management
• Brand Management
• Cross-Functional Team Leadership
• Key Account Management
• Sales Management
• Fmcg
• Product Development