Walter Siegfried

About Walter Siegfried

Strategic thinker with extensive FP & A experience specializing in financial analysis and modeling for strategic planning for a Fortune 15 company. Proven ability to translate complex business analytics into a digestible executive summary that identifies trends and drives future actions. Key Career Accomplishments• Played a key leadership role in the marketing creation and execution of a promotional partnership with Uber in the Chicago market resulting in 8k/22% new customer growth with a LTV of $20M. Based on the Chicago\'s acquisition campaign success, it was expanded to Atlanta in Q1 \'19, scaled nationally in Q2 and has the potential to become one of the largest partnerships for Verizon.• Spearheaded the development of a local promotion that resulted in 1k incremental high revenue gross adds over a 3 week period with a LTV of $3M. Leveraged learned insights to build the foundation of the offer including optimal markets and promotional requirements. The success of the trial influenced the development of future national promotions.• Team partnered on 3G CDMA network shutdown initiative, quantified the customer impact and drove decision to ensure the longevity of contracts are met prior to interruption worth a cost savings of $9M.• Supported the acquisition of a competitors network creating a road map for future acquisition opportunities. Resulted in 2k gross adds over a 2 month period with an LTV of $5M.• Recipient of the Great Lakes Market MVP and Credo awards.

Experience

1. Sr Manager, Marketing Data Science

   Comcast Business

   Dec 2022 — Present · Chicago, IL, US

   Responsible for developing data driven strategies to support marketing initiatives and identifying target segments for acquisition and retention efforts.

Education

• Northern Illinois University

  Bachelor’s Degree

• University of Phoenix

  Master of Business Administration - MBA