Brandon Walsh

About Brandon Walsh

THE VALUE I BRING Experienced quick service restaurant (QSR) field marketing expert with proven track record of driving profitable sales growth through data-driven analytics and strategic marketing plans. Understand purpose and value of marketing and sales tactics, media communications, innovation/ideation, and collaboration. Confidently manage multimillion-dollar budgets and multiple, competing priorities, programs, and day-to-day marketing operations. MY RECENT CONTRIBUTIONS I accelerated order growth 10% by onboarding 150 Domino’s company store operators to 3rd party phone services in support of test to improve store operations efficiency and maximize order count growth. The successful test led to expanded rollout in all company stores and allowed the brand to provide a recommended service to franchise operators. I helped offset 15% food cost inflation by improving store-level EBITDA $1.5M though menu and coupon smart pricing changes. I used competitive pricing data to analyze menu pizza and side item pricing opportunities and developed a tool to compare corporate versus franchise pricing models. I used the pricing tool to provide a comprehensive recommendation to leadership, gained support on the proposed changes, and immediately implemented pricing changes. In 2020, I formulated the marketing strategy for several new test store concepts including Domino’s stores inside brick-and-mortar Walmart locations and a new Domino\'s cloud kitchen concept. I developed the marketing plans and specific marketing materials that drove sales 10% higher than model projections. The marketing plans and materials were adopted and implemented by franchisees building Walmart stores. MY HOBBIES & OUTSIDE ACTIVIITESI enjoy live music, travel, hiking, and exploring new destinations. I’m a National Parks enthusiast with a goal to visit all 63 National Parks in the United States. MY CONTACT INFORMATION Please network with me here or email me at b••••••••@gmail.com

Experience

1. Franchise Business Consultant

   IHOP

   Feb 2025 — Present

Education

• Brigham Young University

  BA Marketing Communications, Marketing, Business