Wally Beck
Marketing Professional
- Role
- Field Marketing - Enterprise at NetApp
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Wally Beck
My name is Wally Beck, an accomplished marketing and sales operations professional with…
Experience
Field Marketing - Enterprise
Dec 2012 — Present · Dallas-Fort Worth, TX, US
Manage vertical marketing plans & activities targeting major strategic enterprise customers worldwide providing a marketing focus within the Financial Services & Energy vertical markets. Lead efforts to create and successfully execute marketing campaigns and integrated promotional programs. Utilizing a strong Account Based Marketing (ABM), vertical marketing and operational set of best practices to accelerated sales through targeted techniques designed to build executive relationships within high growth accounts, increase existing and attract new customer opportunities using ABM as well as digital and social media marketing tools.
Education
SMU Cox School of Business
BBA, Business Finance
1981 — 1985
University of Kansas - Graduate School of Business
MBA, Business Marketing
1986 — 1988
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