Wally Lamb
Email Marketing Specialist @Relias
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WORK HISTORY
Email Marketing Specialist @Relias
Durham, NC, US
Design, build and deploy personalized email marketing campaigns in multiple platforms. Leverage customer data for segmentation and dynamic content personalization. Develop and execute email marketing strategies aligned with business goals. Implement A/B testing and performance optimization initiatives to improve open and click-through rates. Code and troubleshoot HTML/CSS email templates ensuring responsive rendering across all major email clients and devices. Manage automated workflows and journeys. Monitor KPIs and analyze Email and SMS campaign performance data and deliver actionable insights for continuous improvement and revenue growth. Ensure compliance with CAN-SPAM, GDPR and internal data governance policies. Collaborate cross-functionally. Create web and social media banners and design landing pages that integrate with broader digital marketing initiatives and drive lead generation.
EDUCATION
East Carolina University
Bachelor of Fine Arts - BFA
ABOUT WALLY LAMB
Accomplished marketing designer with 20+ years of experience developing and executing…
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