Lauren Walker

About Lauren Walker

I turn complex B2B technology into stories people actually want to read. That’s the short…

Experience

1. Chief Marketing Officer

   Coworks

   Apr 2021 — Present · Raleigh, NC, US

   Content Marketing – Creating high value and interesting blogs, videos, webinars and contibuted articles that the right people actually want to read.Social Media –Managing the brand’s online personality, staying present in the right conversations, being active in our customers’ profiles, and creating posts people want to share.Demand Gen – Obsessed with driving leads. When leads are low, it’s my fault; when sales close, it’s everyone else’s win. The word “generating” is obsolete. The demand is there. My job is to harness it.Email Marketing – Writing emails you probably delete, but when you read them you don’t hate us. In fact, you like them. Clickbait is my personal enemy.Performance Marketing – I throw money at ads and track ROI like my life depends on it.(Because it does.)SEO/SEM – The faith-based science behind getting the brand found on Google. My frenemy? Performance marketers who steal my traffic.(Come for me, PPC folks, I dare you).Data Analytics – How we turn gut feelings into actual numbers. We build dashboards no one understands but everyone pretends to like.Community Management – How folks get to know us, like us, trust us. The voice of the brand, talking to customers, being present on socials and fostering evangelists.PR – Crafting stories and pitching journalists. PR exists to make the brand look good and the CEO look better.Event Marketing – When I get to be a logistical wiz who plans everything from trade shows to webinars. Think party planning, but with KPIs.Marketing Ops – Oh yeah, keep the tech stack running and make sure campaigns don’t crash and burn.

Education

• Sarah Lawrence College

  Bachelor of Liberal Arts, Religion and Theater

  1993 — 1997

• Chicago Academy for the Arts

  High School, Theater

  1992 — 1993

Skills

• Marketing
• Copy Editing
• Social Media Marketing
• Logo Design
• Content Management
• Online Marketing
• Content Development
• Corporate Communications
• Flash
• Web Content Writing
• Digital Marketing
• Web Content Management
• Web Analytics
• Entrepreneurship
• Hubspot
• Inbound Marketing
• Brochures
• Website Development
• Blogging
• Graphic Design
• Google Analytics
• Messaging
• Editorial
• Search Engine Optimization (SEO)
• Web Content
• Web 2.0
• Writing
• Newsletters
• Editing
• Copywriting
• Web Design
• Journalism
• User Experience
• Content Strategy
• Marketing Strategy
• Wordpress
• Creative Development
• Email Marketing
• Creative Direction
• Adobe Creative Suite