Walker Loetscher

About Walker Loetscher

Walker is the EVP of Creative Strategy at FEVO and former Editor in Chief of InsideHook and Neil Patrick Harris\'s Wondercade. In his nine years at InsideHook, he established the publication\'s voice and brand identity while overseeing its growth from a niche email newsletter to its current incarnation as a leader in the digital men’s lifestyle space with 4mm+ monthly visitors and more than 1mm email subscriptions. He has written, assigned and edited news content, profiles, interviews, investigative pieces and reported features, and coordinated the launch of local InsideHook editions in San Francisco, Chicago, DC and Texas as well as two interest-specific newsletters, The Goods (consumer products) and The Journey (travel). He also oversaw the merger of RealClearLife and InsideHook in early 2019, consolidating the two sites\' editorial teams and content strategy under the InsideHook banner. In 2021, Walker also oversaw the launch of Wondercade,\"a weekly dispatch on the culture of curiosity\" by Neil Patrick Harris in collaboration with InsideHook Studios. He also has experience conceiving and executing creative campaigns and events for a host of luxury and lifestyle clients, including Mercedes Benz, Jaguar, Lexus, Jeep, TAG Heuer, Cartier, Timex, Gant, Emirates, JetBlue, Oris, Ulysse Nardin, Avión Tequila, Rèmy Martin, Dobel Tequila, Belvedere Vodka, Jo Malone London, Nordstrom, Neiman Marcus, Bloomingdales, Samsung, Frye and M.Gemi.

Experience

1. EVP of Creative Strategy

   Fevo

   Mar 2022 — Present · New York, NY, US

   Leads creative, brand and copywriting strategy for enterprise software company in the e-commerce space that has helped 700+ blue-chip clients sell more than 13mm items since 2017.

Education

• Battle Mountain High School

  HS Diploma

  2002 — 2006

• Georgetown University

  Bachelor of Arts (BA), English Language and Literature/Letters

  2006 — 2010