Walid Wardaki

About Walid Wardaki

Experienced Senior Vice President of Sales and Marketing with a proven track record of driving growth and leading high-performing teams in the medical device industry. Expertise includes:Leadership & Talent Development: Building, mentoring, and empowering sales and marketing teams to achieve and exceed performance targets.Strategic Partnerships: Developing and maintaining key relationships with distributors, healthcare providers, and industry stakeholders to expand market reach.Sales Innovation & Execution: Designing and implementing data-driven sales strategies that accelerate revenue growth, improve market penetration, and streamline the sales cycle.Product Advancement: Leading the introduction and commercialization of new medical technologies, from market analysis and positioning to successful launch.Negotiation & Contracting: Skilled in high-value contract negotiation with manufacturer, DSOs, and distribution networks to secure profitable agreements.Digital & Analytical Marketing: Leveraging digital platforms, CRM tools, and analytics to optimize sales funnel performance and enhance customer engagement.Sales Channel Optimization: Creating and refining sales processes to improve efficiency and scalability across multiple distribution channels.Financial Planning: Expertise in budgeting, forecasting, and modeling to align sales and marketing strategies with corporate financial objectives.Recognized for combining strategic vision with hands-on operational leadership to deliver sustainable growth, strengthen brand presence, and foster long-term customer relationships in a competitive medical device market.

Experience

1. Senior Vice President of Sales and Marketing

   Morita USA

   Aug 2022 — Present · Irvine, CA, US

   Establish and organizes sales and marketing strategies for optimum growth, drives existing and new customer accounts. Aligning sales and marketing strategies to company business goals. Forecasting, sales resource planning, and budgeting. Accountable for effective sales organization design, including sales job roles, sales channel design, and sales/marketing resource deployment. Provide leadership to the sales and marketing organization’s management team, while fostering a culture of accountability, professional development, high-performance, and ethical behavior.

Skills

• Product Launch
• Recruiting
• Sales Operations
• Customer Service
• Sales Process
• Cold Calling
• New Business Development
• Account Management
• Sales Management
• Marketing
• Leadership
• Direct Sales
• Sales
• Business Development
• Capital Equipment
• Management
• Medical Devices
• Negotiation