Sahil Walia

About Sahil Walia

Business Analyst at Citi with 5+ years of experience in data science, digital product analytics, and marketing attribution across BFSI, retail, and e-commerce domains. Adept at transforming complex data into actionable insights to drive customer acquisition, channel optimization, and product growth.At Citi, I lead analytics for cards portfolios, designing marketing attribution frameworks, developing forecasting tools, and building product-level performance dashboards. I work closely with media, product, and data science teams to evaluate marketing ROI, validate KPIs, and support strategic decisions through advanced analytics.Previously, at Equipped Analytical Intelligence and Pristine Infotech, I built consumer behavior and pricing models using Python, R, and statistical techniques such as regression, clustering, and hypothesis testing. Skills & Tools: SQL, Python, R, Tableau, Power BI, Excel, Propensity Modeling, Logistic Regression, PSM, Forecasting, Marketing Analytics, Data VisualisationI’m passionate about bridging business strategy with analytical capabilities to deliver measurable outcomes and support innovation at scale.

Experience

1. Business Analyst

   Citi

   Jan 2024 — Present · Bengaluru, IN

Education

• Shri Ram College of Commerce (SRCC)

  Bachelor of Arts (B.A.), Economics

  2013 — 2016

• Central Board of Secondary Education

  SSE (X), General Studies

• Central Board of Secondary Education

  SSCE (XII), Business/Commerce, General

• Delhi School of Economics

  Master of Arts (M.A.), Economics

  2018 — 2020