Waleed Will Zoghby
Executive Creative Director, Markets & Growth at Ey @EY
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WORK HISTORY
Executive Creative Director, Markets & Growth at Ey @EY
Toronto, ON, CA
I lead EY\'s strategic creative vision for market growth with a three-part mandate:(1) directing flagship marketing campaigns that shape market perception;(2) spearheading the Pitch Perfect Studio to coach teams and lead high-stakes pursuit storytelling that wins major deals; and (3) building a firm-wide culture of storytelling through targeted workshops and capability development.My role synthesizes deep creative strategy with commercial acumen, leveraging my background co-founding Studio+ and launching EY\'s Experience Design practice. I act as a strategic partner to senior leadership, transforming complex ideas into compelling narratives that drive reputation, secure growth, and deliver measurable competitive advantage.
EDUCATION
Notre Dame University - Louaize (NDU)
Bachelor of Arts, Graphic Design
Toronto Film School
Diploma, Film Editing and Special Effects
SKILLS
ABOUT WALEED WILL ZOGHBY
Every high-stakes pitch is a performance, and I make sure ours steals the show with story, design, and presence working in perfect sync.As Executive Creative Director at EY, I founded the Pitch Perfect Studio, a specialized creative group dedicated to crafting strategic narratives, market-defining design, and immersive pitch theatre that transforms how we show up to our most important opportunities. Before that, I co-founded Studio+ and launched the firm’s Experience Design practice, building multidisciplinary teams that deliver transformative, human-centered solutions across industries.For more than two decades, I’ve led creative departments and launched new disciplines across North America, the Middle East, and Europe. From print campaigns in the 1990s to digital experiences today, my work has always been rooted in one principle: put people at the heart of the story — and create from there.
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