Waleed Idrees

Senior Data Scientist Consultant @Optima Partners

London, GB

Sales Analysis and Recommendation System for Home Furnishing Retailer:• Conducted sales analysis for one of the largest home furnishing retailers to identify opportunities for improved cross-selling.• Utilized association rule learning techniques in PySpark within Azure Synapse to discover strong product relationships and enhance cross-selling strategies.• Employed data science techniques such as the Apriori algorithm and frequent itemset mining to analyze transaction data.• Developed a recommendation system to suggest the next best product to customers based on their purchase history, improving sales and customer satisfaction.• Tools used: Azure Synapse, PySpark, Python, SQLSCV Data Pipeline and Quality Management for Energy Company:• Worked on a project with a leading company in the energy industry to develop pipelines for a single customer view (SCV), combining multiple aspects of customer data into one cohesive view.• Matched customer addresses with Royal Mail UPRN data using advanced data science techniques. • Implemented a data quality health check framework ensuring data accuracy and reliability. • Designed dashboards for real-time data quality monitoring using Tableau. • Developed and managed data pipelines in AWS, PySpark, and Databricks. • Tools used: AWS, Databricks, PySpark, Python, SQL, Tableau

Bangor University

Doctor of Philosophy - PhD

Bangor University

Master of Business Administration (M.B.A.)