Waled Atwa

About Waled Atwa

I specialize in maximizing revenue streams across digital platforms. As a digital revenue specialist at Paramount, I am committed to connecting advertisers with targeted audiences by way of utilizing Paramount\'s unmatched sports, primetime and tentpole content such as The Grammy\'s, VMA\'s and Super Bowl.Over the last 5 years I’ve been leveraging data-driven insights to inform decision-making processes, optimize pricing strategies, and identify untapped opportunities for revenue generation. Whether it\'s through innovative advertising solutions, subscription models, or strategic partnerships, I thrive on creating impactful monetization strategies that align with my client’s business objectives!

Experience

1. Digital Specialist

   Paramount

   Nov 2021 — Present

   Serve as the main point of contact for major agency and client relationships. Agencies include Media Hub, Wavemaker, Healix and Starcom. Partner with account executives to respond to RFPs, address client objectives, deliver required materials and support other projects. Execute programmatic campaigns, utilizing supply-side platforms (SSPs) to optimize targeting, bidding strategies, and ad placements, resulting in a 25% increase in ROI and improved audience engagement. Monitor and optimize campaign performance to maximize spend and ROI. Problem-solve campaigns at risk with sales, yield, and ad ops teams to make necessary improvements. Submit deal approvals to finance. Present reporting and insights at client meetings and reviews.

Education

• Rutgers University–New Brunswick

  Bachelor of Arts - BA, Communication and Media Studies

  2019