Wai Leng Liew
Global Marketing Director, Cvrm @AstraZeneca
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WORK HISTORY
Global Marketing Director, Cvrm @AstraZeneca
Cambridge, GB
Led the annual revenue forecast cycle based upon insights and input from key focus markets; budget management reprioritizing brand investments to drive initiatives aligned to strategy.Global marketing lead for EU; ensuring consistent execution of the strategy, new data launch readiness, commercial excellence, performance analysis and facilitating best practices sharing across region in relevant forums.
EDUCATION
University of Malaya
Bachelor of Pharmacy (B.Pharm.), Pharmacy
Duke University - The Fuqua School of Business
Leading Business Corporate Program
NUS Business School
Executive General Management Program
SKILLS
ABOUT WAI LENG LIEW
Commercial leader with more than 20 years of broad pharmaceutical experience in sales, marketing, strategic operations and commercial capabilities. Strong track record across varying roles both at the local and global levels. Diverse therapeutic area experience to include respiratory, cardiovascular, diabetes, neuroscience, analgesia, gastrointestinal, anti-infective and women’s health. Extensive commercial experience including new product launches, established brands, life-cycle management, mergers and alliance management. Ability to think and influence strategically, build strong cross-functional relationships, and drive performance in complex and dynamic environments.
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