Waheeda Bacchus Bhairo
Area Vice President, Staples Technology Solutions @Staples
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WORK HISTORY
Area Vice President, Staples Technology Solutions @Staples
EDUCATION
Webster University
Master of Business Administration - MBA
Webster University
Master's Degree
University of Central Florida
Bachelor of Science - BS
ABOUT WAHEEDA BACCHUS BHAIRO
Highly motivated, versatile and energetic Sales Leader & Strategy & Enablement professional hyper focused on delivering an exceptional experience. 20+ years of comprehensive achievements across Sales, Business Planning, Sales Operations & Field Sales disciplines. Highly experienced in supporting Enterprise, Mid Market, Commercial, Healthcare and Public Sector sales organizations in providing booking and revenue forecasting, leading growth initiatives, reporting and analysis based on business models, sales plans, GTM models, goal attainment and resource allocation. Lead cross-functional teams that collaborates as a focused unit to achieve aggressive business goals and drive the evolution of concepts into achievable business strategies. Strong experience in executing functions essential to achieving results, such as- Drive alignment and strategy across Salesforce thru Onboarding, and Priority Initiatives to help grow the business and increase field productivity at scale- Reinforce Enablement as a strategic arm of GTM operations - Align enablement efforts with key performance indicators, and business outcomes, while tracking value and impact such as ramp-up time, productivity, goals & competency achievements- Ability to act based on data, and measure the impact of programs- Collaborate with GTM leadership to design/enhance and deliver ongoing training programs, coaching, and mentoring to improve sales, success, and support techniques and ensure consistent messaging- Sales Enablement: Design and implement comprehensive sales enablement programs to equip sales teams with the knowledge, tools, and resources they need to actively engage prospects, close deals, and meet revenue targets. This includes developing and refining playbooks, and training materials- Customer Success and Services Enablement: Partner with customer success and services teams to develop programs and resources that drive customer satisfaction, retention, and expansion- Training & Onboarding - Sales Tools & Technology - Sales Process Optimization - Digital Sales Transformation - Change Management - Pipeline development, velocity and conversion - Territory Management & Optimization - Pricing Strategy - Quota/Comp Management - Sales Operations, Enablement & Effectiveness - Sales Strategy - KPI Development - Organizational Redesign - Financial Planning - CapEx & OpEx
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