Lydia Wagner
Senior Director of Marketing @Heartland Dental
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WORK HISTORY
Senior Director of Marketing @Heartland Dental
Effingham County, IL, US
Leading both Partnerships Marketing primarily for Invisalign and Brand Strategy for the largest dental support organization in the country. Launched the first premium dental brand in the comprehensive care space, the Orahh Care Dental Community.
EDUCATION
MiniMBA
Mini MBA, Marketing
MiniMBA
Mini MBA, Brand Management, Brand Management
Northwestern University - Kellogg School of Management
Executive Education Course, Digital Marketing Strategies: Data, Automation, AI & Analytics
Marketing Leadership Masterclass
Certificate in Marketing Leadership, Marketing Leadership
James Madison University
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT LYDIA WAGNER
Hi, I’m Lydia, a full-funnel marketing leader with a proven track record of delivering measurable results. Over my career on the brand and advertising agency side, I’ve driven 20%+ revenue growth, managed $400M+ global, integrated campaigns and spearheaded initiatives that doubled customer engagement and revitalized brand loyalty. I\'ve worked across B2B, B2C and DTC verticals building expertise in e-commerce, health care, retail, SaaS, tech and wellness. I’m world-class at turning complexity into clarity. A colleague once described my ability to align teams as “unmatched,” and I’ll happily wear that badge with pride.As a leader, I’m people-first. I create empowering environments where teams feel inspired to do their best work and supported to grow into their full potential. Mentoring and developing talent is another one of my areas of expertise, and few things bring me more joy than seeing team members step boldly into their next big roles.I’m also passionate about purpose. Whether it’s integrating sustainability into marketing strategies or aligning business goals with meaningful impact, I thrive on work that drives both results and good.When I’m not reimagining brand strategies or chasing ambitious goals, I’m chasing my two spirited young boys. They remind me daily to lead with curiosity, creativity, and resilience, all qualities I like to think I bring to work too.Prior Brands & Sectors include:Animal Healthcare / Veterinary: IDEXXB2B: IDEXX animal health, VerizonBeauty / Skincare: Vaseline (US and Global)CPG: Vaseline and KlondikeConsumer Electronics: NikonDental: Heartland Dental, Invisalign, SmileDirectClubFinancial Services: Ally BankIce Cream & Frozen Novelties: Klondike and Good HumorInsurance: AsurionRetail: SmileDirectClub oral health line, Sam\'s Club, Ethan AllenSaaS: IDEXX softwareSmall Business: Verizon Small BusinessTechnology: Asurion, Google, Veterinary Software, SaaS productsTelecom: Verizon & Republic WirelessTravel: British AirwaysWellness: SmileDirectClub (DTC, retail, e-commerce, B2B)
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