Cristina Serra
FVP Deposit Products Manager, WaFd Bank | Board Treasurer, Financial Empowerment Network
- Role
- Board Treasurer at Financial Empowerment Network
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Cristina Serra
As a Financial Services Executive with over thirteen years at WaFd Bank, I contribute to shaping and executing board-endorsed strategic initiatives that drive product innovation and organic growth. My work focuses on analyzing deposit product performance, identifying opportunities for improvement, and collaborating across key teams—Operations, Compliance, Risk, and IT—to implement seamless banking solutions. My commitment to operational excellence ensures alignment with organizational goals, regulatory standards, and customer-centric outcomes. My leadership fosters cross-functional collaboration, enabling our organization to deliver impactful product strategies and operational transformations. With a strong focus on compliance, risk mitigation, and customer experience, I bring a decisive and solutions-oriented mindset to every challenge. Passionate about driving measurable results, I support enterprise-wide initiatives that enhance efficiency, empower teams, and position WaFd Bank as a leader in financial services.
Experience
Board Treasurer
Apr 2024 — Present
Education
Western Governors University
Bachelor of Science - BS, Business Administration and Management, General
Cascadia College
Associate's degree, Integrated Studies
2010 — 2013
Pacific Coast Banking School
Banking and Financial Support Services
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