Wade Burghardt

Account Supervisor @Publicis Crmone

San Diego, CA, US

CDC’s Tips From Former Smokers:Led day-to-day strategy and execution for national campaigns, managing timelines, deliverables, and coordination across multiple agencies. Oversaw all formative research—qualitative and quantitative—in collaboration with research partners. Restored client confidence during a major team transition by establishing clear communication protocols, stabilizing workflows, and delivering quality work on deadline. Maintained strong client relationships built on trust, transparency, and proactive problem-solving.San Diego Zoo Wildlife Alliance:Managed member retention, lapsed member recapture, and new member acquisition campaigns for direct mail and email. Pivoted messaging and spend during two COVID shutdowns. Led database transition and reconstruction to align with the restructured membership program. Served as data analyst and strategist for acquisition efforts.Pella Windows:Assumed responsibility for direct mail and email programs after a team member’s transition. Streamlined and consolidated programs, reducing workload, production time, and costs.Client Relationship Management:Regularly engaged clients to obtain updates on business and brand initiatives. Built trust and strengthened relationships to ensure strategic alignment.Market Analysis and Brand Management:Analyzed market results to identify brand threats and opportunities. Anticipated changes and obstacles, involving resources to resolve issues.Exceeding Client Delivery:Applied business knowledge and client understanding to meet or exceed delivery expectations. Aligned marketing initiatives with client cost and time parameters.Value-Added Solutions:Facilitated development and delivery of value-added requests to enhance client experience and satisfaction.