Wade Khoury

Director of Marketing Operations @Truecontext

Ottawa, ON, CA

As Director of Marketing Operations at TrueContext, I enable a high-performance marketing organization by building the operational infrastructure that drives data-driven execution and scales our go-to-market strategy. Reporting to the VP of Marketing, my role focuses on optimizing technology, analytics, and cross-functional processes to maximize marketing impact across the customer journey.Key Responsibilities:• Analytics & Measurement Leadership: Designing and optimizing real-time dashboards (Salesforce, Tableau) to track full-funnel KPIs, campaign effectiveness, and ROI while partnering with Sales/RevOps to align reporting standards.• End-to-End Tech Stack Ownership: Managing the marketing technology ecosystem—including CRM, MAP, ABM, and AI-driven tools—from evaluation to adoption, ensuring seamless integration and performance.• Data Governance & Quality: Overseeing database cleanliness, enrichment, and segmentation while establishing data governance frameworks with Revenue Operations.• Marketing Automation Optimization: Administering automation platforms to streamline lead flow, scoring models, and nurture journeys integrated with GTM systems.• Budget Stewardship: Managing marketing budgets and vendor partnerships to align spending with strategic priorities and ROI targets.• Operational Scalability: Building infrastructure to activate intent/engagement data and drive efficiencies that enhance productivity across marketing and sales teams.

Carleton University

Bachelor of Arts