Brittany Wade

About Brittany Wade

I’m an Event Planning and Marketing Professional that currently works at Hollins University, a four-year, private liberal arts institution located in Roanoke, Virginia. In this role I have the opportunity to work with both internal and external clients on a wide array of events including conferences, weddings, corporate retreats, as well as major campus events such as Commencement. Before joining Hollins, I worked as a Social & Digital Media Coordinator at Optical Cable Corporation, a fiber optic cable manufacturer headquartered in Roanoke, where I gained valuable experience in marketing strategy, corporate communication, and trade show management.

Experience

1. Assistant Director

   Hollins University

   May 2013 — Present · Roanoke, VA

   Provide leadership in the overall planning, management and execution of university events and programs. Coordinate the scheduling of campus wide meetings and major campus events including Commencement. Assist with research, development, and solicitation of new and returning opportunities for event bookings. Consult with customers to determine objectives and requirements for events such as meetings, conferences, weddings, etc. Estimate facility, equipment, logistical, and catering requirements. Prepare and develop detailed instructions for events including room diagrams. Assist external clients with determining appropriate facilities, budgeting, program, housing/room assignments, and food service. Manage the reservation requests of both internal and external clients for two on-campus guest houses. Work with multiple departments to facilitate cleaning, maintenance, and billing. Maintain a centralized, computer-based reservation system for all campus facilities. Responsible for defining and executing the social media strategy for the department as well as two annual summer conferences. This includes cultivating new communities using Facebook, Twitter, Instagram, YouTube, etc. while creating consistent, relevant content. Responsible for the research and implementation of social media ads and the tracking/reporting of metrics at the conclusion of campaigns. Work closely with our internal marketing department as well as outside advertising agencies as needed for marketing support of events and programs.

Education

• Hollins University

  BA, Communication Studies

  2008 — 2010

• Roanoke College

  English/Education Studies

  2006 — 2008