Wade Kostkan
Customer Sales Executive, Strategic C-store @The Hershey Company
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WORK HISTORY
Customer Sales Executive, Strategic C-store @The Hershey Company
Hershey, PA, US
Summary:Driving profitable growth and leading strategic partnerships for Hershey’s top volume and revenue-generating accounts exceeding $100M annually. Focused on achieving impactful results by accelerating net sales growth, expanding market share, and optimizing trade investment strategies to maximize returns.Results-driven leader with a passion for developing data-informed value-focused strategies including crafting and executing comprehensive 3-year business plans by leveraging insights to propel revenue and volume growth. Highly skilled in negotiation and relationship management by building trusted long-term partnerships that foster mutual success. Conduct quarterly business reviews to align strategies, measure performance, and identify opportunities for positive outcomes. Committed to empowering cross-functional retail teams by providing clear direction, actionable insights, and the tools required for seamless execution. My leadership approach emphasizes collaboration, innovation, and ensuring operational excellence with sustainable growth.Responsibilities- Achieve net sales, market share, trade spend, and sales activity margin targets for assigned customers through planning incremental volume and displaying core competencies. Judiciously manage and allocate trade funds to achieve profitable sales growth- Effectively utilize the company’s analytical tools (PlanEX, High Radius, IRI, MSA, Unify) and processes to drive profitable sales results - Build and maintain appropriate sales plans in PlanEx - Manage trade fund budget to include clearing deductions, control waste, and supply chain costs - Provide category analysis and consumer insights to customers- Develop and provide resources and tools to the retail team- Achieve appropriate levels of account penetration and quarterly business reviews - Alignment with retail team through participation in retail meetings and field visits with Retail management
EDUCATION
University of Nebraska-Lincoln
Bachelor's Degree, Marketing & Managment
SKILLS
ABOUT WADE KOSTKAN
Results-oriented marketing and sales leader with a proven ability to drive performance improvements through the development and execution of strategic retail sales brand strategies. Expertise in creating aligned, success-driven customer partnerships to achieve key business objectives. Adept at collaborating across all organizational levels and building long-term, trusted relationships with partners. Skilled in analyzing store chains, marketplace products, and competitive landscapes to craft and present impactful selling strategies and value propositions. Known for leveraging consultative, trusted advisor techniques to influence national business partners, optimizing stocking levels and generating incremental sales through strategic pricing, marketing, and merchandising initiatives.Core Competencies- Business Development Strategy Expert - Multi-Location Management B2B/B2C / Pipeline Development - Partner Relationship Management / Strategic Partnerships- Customer Experience / Process Improvement - Consultative Business Planning / Contract Negotiations- Market Research & Data Analysis / Needs Assessments - Budgeting, Forecasting / P&L Management - C-Suite Communication & Vendor Oversight
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