Bryan Waddell

About Bryan Waddell

I currently serve as the acting CMO and Vice President of Brand Marketing for Feastables. Additionally, I am proud to serve on the Board of Directors for the Pediatric Brain Tumor Foundation, where I focus on their overall growth and digital expansion.Previous experience includes the Senior Brand Director for Feastables as well as the Senior Brand lead for the Hot Pockets at Nestlé USA. I have built a reputation for my expertise in partnership and cultural marketing strategies to drive brand relevance. My successes in this role have been driven by the establishment of successful partnerships with a diverse range of brands and cultural influencers, enabling our brand to stay at the forefront of emerging media platforms and cultural trends. This innovative approach led to significant growth for the brand and garnered industry recognition for our efforts.Additionally at Nestlé, I was the Head of Creators, Gaming, and Esports within Nestlé\'s Center for Marketing Excellence, where I implemented an engagement-first approach that shattered performance benchmarks for CPG brands across popular social media platforms such as TikTok, Meta, and Twitch. My deep understanding of cultural trends and commitment to creating marketing programs that resonated with diverse audiences was the driving force behind my success in this position.Prior to joining Nestlé, I held various positions at Civitas Marketing and Artists with Machines, two Columbus-based marketing agencies. During my time there, I had the privilege of working with some of America\'s largest brands, including Häagen-Dazs Ice Cream, Major League Soccer, REI, Chili\'s, Dave & Buster\'s, Pizza Hut, Victoria\'s Secret, EXPRESS, Bath and Body Works, Red Robin, Kroger, and Wendy\'s. I served as COO for Civitas Marketing and was the Creative Technologies Director for Artists with Machines.I hold a BFA in Studio Arts from Kent State University and an MA in Emergent Digital Practices from the University of Denver, where I gained a deep understanding of the digital landscape and honed my skills in the areas of marketing, design, and technology.

Experience

1. Vice President Brand Marketing

   Feastables

   Feb 2025 — Present · Chicago, IL, US

Education

• University of Denver

  Master of the Arts, Emergent Digital Practices

  2011 — 2013

• Kent State University

  Bachelor of Fine Arts

  2002 — 2006

Skills

• Physical Computing
• Illustrator
• Marketing
• Web Design
• Graphics
• Z Brush
• Adobe Creative Suite
• Web Content Management
• Graphic Design
• Creative Direction
• Microsoft Office
• After Effects
• Motion Graphics
• Photoshop
• Video Post-Production
• Interaction Design
• Laser Cutting
• Photography
• Rhino 3d
• Cnc Programming
• Illustration
• Production
• 3d Printing
• Web Development
• Social Media
• Creative Coding
• User Interface Design
• Advertising
• Art
• Arduino
• Color Management
• Site Specific Design
• Adobe Illustrator
• Web Content Creation
• Video Mapping
• Data Visualization
• Post Production