Vyshnavi Reddy
Turning notifications into decisions 🥩📈 | Growth @ Licious | Designing lifecycle & last-mile systems across demand + supply | PM-aspiring
- Role
- Growth at Licious
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vyshnavi Reddy
I work in Growth at Licious, where I design and operate the communication layer that drives user and rider behavior at scale.On the consumer side, I build lifecycle-led systems that decide:who should be reachedwhen they should be reachedwhat context or intent should trigger communicationThis spans category discovery (Chicken, Mutton, Fish & Seafood), offer discovery, and repeat usage—using communication as a product lever, not a broadcast channel.On the supply side, I work on the last-mile experience for riders, focusing on reactivation, incentive clarity, and onboarding.Here, the problem isn’t messaging—it’s removing friction. I solve this through automation and AI-driven touchpoints, rather than manual ops.What connects both sides is systems thinking:One decision framework serving multiple user typesAutomation over human dependencyClear inputs → predictable outcomesI bring a strong analytical foundation from my time as a Data Analyst Intern at Vedantu, which shapes how I approach experimentation, trade-offs, and impact measurement.I’m working toward Associate Product Manager roles, especially in marketplace and consumer-tech companies, where growth, supply stability, and user experience must move together.
Experience
Growth
Jan 2026 — Present · Bengaluru, IN
Education
Presidency University Bangalore
Bachelor of Technology - BTech, Data science
Narayana Junior College - India
MPC
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