Vyshnavi Reddy

Turning notifications into decisions 🥩📈 | Growth @ Licious | Designing lifecycle & last-mile systems across demand + supply | PM-aspiring

Role
Growth at Licious
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vyshnavi Reddy

I work in Growth at Licious, where I design and operate the communication layer that drives user and rider behavior at scale.On the consumer side, I build lifecycle-led systems that decide:who should be reachedwhen they should be reachedwhat context or intent should trigger communicationThis spans category discovery (Chicken, Mutton, Fish & Seafood), offer discovery, and repeat usage—using communication as a product lever, not a broadcast channel.On the supply side, I work on the last-mile experience for riders, focusing on reactivation, incentive clarity, and onboarding.Here, the problem isn’t messaging—it’s removing friction. I solve this through automation and AI-driven touchpoints, rather than manual ops.What connects both sides is systems thinking:One decision framework serving multiple user typesAutomation over human dependencyClear inputs → predictable outcomesI bring a strong analytical foundation from my time as a Data Analyst Intern at Vedantu, which shapes how I approach experimentation, trade-offs, and impact measurement.I’m working toward Associate Product Manager roles, especially in marketplace and consumer-tech companies, where growth, supply stability, and user experience must move together.

Experience

  1. Growth

    Licious

    Jan 2026 — Present · Bengaluru, IN

Education

  • Presidency University Bangalore

    Bachelor of Technology - BTech, Data science

  • Narayana Junior College - India

    MPC

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Vyshnavi Reddy — Growth at Licious in Bengaluru, KA, IN | Unifers