Vyankati Rahatkar
|Marketing Automation|Brand Marketing | SaaS marketing |Organic Lead Generation | E-mail Marketing | LinkedIn Marketing | SMM |SEO
- Role
- Digital Marketing Executive at Softenger
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Vyankati Rahatkar
Digital Marketing Specialist with 2+ years of experience in SaaS and IT services marketing, focused on driving B2B lead generation, email marketing automation and SEO-Skilled in planning and executing data-driven campaigns to generate qualified MQLs, reduce CPL, and support sales pipeline growth-Proficient in marketing automation tools (HubSpot, Mailchimp), prospect data collection (Sales Navigator, Appollo, Lusha, scraping tools), keyword research, backlink strategies, and blog/article submissions-Strong track record in building and enriching prospect lists, designing automated workflows, and analyzing campaign performance using Microsoft Clarity-Passionate about delivering measurable results and scaling digital marketing initiatives to drive business growth in competitive markets for Remote IT Infrastructure Services and Saas product.
Experience
Digital Marketing Executive
Aug 2023 — Present
Education
Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing/Marketing Management, General
IICMR Nigdi pune
Master of Business Administration - MBA, Marketing managment
Science College, Nanded
B.Sc, BSC (Math,physics)
2016 — 2020
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