Vyankatesh Purohit

An MBA professional with close to 10 years of work experience across industries

Role
Market Activation Manager at Castrol
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vyankatesh Purohit

MBA in Marketing Management with over two years of experience in planning and…

Experience

  1. Market Activation Manager

    Castrol

    Jul 2022 — Present · Mumbai, IN

    Developing sales promo strategies, implementing advertisement and sales promotion schemes as per market needs and forecasting the market trends. Managing Dealer Loyalty Program and Influencer Engagement program for key stake holders like distributors, dealers, mechanic and fleet owners lanning QTR Trade Activation Calendar in coordination with AM and DB team Managing Activation KPI Tracker and monitoring Activity wise plan Vs Achievement. Mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.

Education

  • Institute Of Management Studies

    Masters Of Business Administration

    2010 — 2012

Skills

  • Marketing Communications
  • Business Development
  • Brand Development
  • Market Research
  • Business Strategy
  • Brand Management
  • Marketing Strategy
  • Brand Identity
  • Key Account Management
  • Marketing Management
  • Competitive Analysis

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Vyankatesh Purohit — Market Activation Manager at Castrol in Mumbai, MH, IN | Unifers