Valerie Wong

About Valerie Wong

I’m an integrated marketing strategist with 10+ years of experience leading paid media, CRM, and analytics programs that deliver real results.I currently manage digital marketing for Medieval Times, where I oversee media budgets across Meta, Google, and TikTok. I\'ve also led our lifecycle marketing and martech systems, supporting 95MM+ emails a year and some of our strongest campaign performance yet.Before that, I led marketing for a fintech subscription platform and helped launch its highest-revenue campaign. I’ve also worked in edtech and agency settings, but I’ve found the most fulfillment in long-term roles where I can build systems, grow programs, and make a lasting impact. I like turning plans into action by connecting paid media, email, creative, and data to make things work.

Experience

1. Digital Marketing Manager

   Medieval Times

   Dec 2014 — Present · Irving, TX, US

   I manage a paid media budget across Meta, Google, and TikTok, and led our martech and CRM systems, which support over 95 million emails annually. I’ve helped scale our marketing programs through new show launches, seasonal campaigns, and full-funnel performance strategy.

Education

• The University of Texas at Dallas

  Bachelor of Arts - BA, Arts, Technology, and Emerging Communication (ATEC)

  2004 — 2008

Skills

• Art Direction
• Online Marketing
• Digital Marketing
• Copywriting
• Web Design
• Event Planning
• Coordinating Events
• Blogging
• Advertising
• Marketing Strategy
• Css
• SEO
• Google Tag Manager
• Social Media
• Online Advertising
• Doubleclick
• Graphic Design
• Marketing
• Email Marketing
• Wordpress
• Adobe Creative Suite
• Logo Design
• Google Analytics
• Social Media Marketing
• Html
• Programmatic Media Buying
• Facebook
• Google Adwords
• Social Networking
• Search Engine Optimization (SEO)