Vishesh Sason
Media Buyer @OMD Canada
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WORK HISTORY
Media Buyer @OMD Canada
Toronto, ON, CA
Spearheaded media buying efforts for high profile clients, including Apple, bet365, Nissan, Infinity, Ancestry, and HomeEquity, ensuring strategic airtime purchases for TV commercials to maximize visibility and audience impact. • Utilized media buying tools like Broadcast Builder, Broadcast Steward, Spot Toolkit, PRISMA and strategies to optimize cost effective placement and timing of TV commercials, ensuring effective reach of target audience. • Skillfully negotiated advertising rates, placements & deals with broadcast networks & media vendors by securing the most favorable terms for clients resulting in cost savings, increased value, contributing to the success of advertising campaigns.
EDUCATION
Birmingham City University
Bachelor of Arts - BA, Business Management
Seneca Polytechnic
Graduate Program, Event Marketing in Sports, Entertainment & Arts
City University of Hong Kong
Master of Arts - MA, Global Business Management
ABOUT VISHESH SASON
An enthusiastic, passionate, high-energy individual with a lifelong commitment to media & sports with a high degree of professional integrity and solid work ethics. Possesses 3+ years of professional work experience in advertising & media, market analysis, marketing promotions, planning, business development, and organizing sports events, venue operations & meticulous on-site execution of sporting events. Seeking opportunities with advertising, and sports marketing companies to enhance basic knowledge and skills in business (sales, marketing, sponsorship and licensing) & to excel in the domain.I am accustomed to a fast-paced environment where deadlines are a priority and handling multiple jobs simultaneously is a requirement. I enjoy a challenge and work hard to attain my goals. Constant communication with all levels of workers, management and media persons has strengthened my leadership, communication, coordination, teamwork, organizational and relationship-building skills.Please feel free to Email me at v••••••••@gmail.com
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