Vikash Singh
Performance Marketing Expert | Meta Ads & Google Ads Strategist | Shopify eCommerce Growth | Lead Generation Specialist | Data-Driven with Web Analytics Expertise
- Role
- Senior Executive - Social Media Performance Marketing at Be Realty
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Vikash Singh
I am a performance-driven digital marketer with over 6 years of experience specializing…
Experience
Senior Executive - Social Media Performance Marketing
Jul 2025 — Present · Lucknow, IN
Performance Marketing Specialist | Be Realty LLP | Real Estate Lead GenerationDriving high-quality lead generation for ultra-luxury real estate projects through data-driven performance marketing campaigns across Meta Ads and Google Ads. Specialized in optimizing funnels, tracking conversions, and ensuring maximum ROI.Key Responsibilities & Skills: Meta Ads Expert – Lead Generation, Retargeting, Custom/Lookalike Audiences Google Ads Specialist – Search, Display, Performance Max, Demand Gen, YouTube Ads Conversion Tracking – Implementation & optimization across platforms Analytics & Reporting – GA4, GTM, Meta Pixel, Conversion API, Microsoft Clarity Landing Page Optimization – CRO strategies for better lead-to-site-visit ratio Lead Funnel Management – Marketing Qualified Leads (MQL) & Sales Qualified Leads (SQL) KPIs
Education
JK Business School
Master of Business Administration - MBA, Marketing & International Business
2009 — 2011
Kanpur University, India
Bachelor of Science - BS, Zoology/Animal Biology
2005 — 2008
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