V Venkateshwaran

About V Venkateshwaran

The process of experiential conditioning happens for every individual during formative years. It was no different for me. As a child I was passionate about creatively expressing my thoughts. And no better person to have stoked this passion than my grandmother. She gave me the freedom to use the walls of our home as the canvas to explore my creative side. During undergrad years, I was very keen and open to new experiences during those much-awaited summer vacation period. A part-time job to sell steam irons to customers walking into the shop was a big turning point. I discovered some important strengths at that point which helped shape my professional career ahead – curiosity to explore beyond what is visible, a flair to engage and strike a conversation, simplify complex scenarios with better articulated stories, build on the connection to drive outcomes. I sold a few steam irons in those two months. My larger part of my nineteen years was spent in advertising, with some of the best communication networks and agencies. A portfolio of some of the biggest national and international brands. And most importantly, understanding and crafting customer engagement and experience strategies for a diverse set of audience profiles and segments. Problem solving – big or small, disruptive thinking process, KPIs driven client strategies, leadership by example and bringing great orchestration and harmony among the teams are some of the principles I consistently embrace and put in action. Keeping pace with the changing and evolving dynamics of customer experience and behaviour brought me to the world of data-driven marketing. Today data and its insights drive connected CX strategies for my clients. What excites me today is the collaboration and intersection of data, analytics and digital technology which has helped me adapt to new learning curve but at the same time apply my core strengths of breaking down complex use cases, craft innovative and personalised customer engagement strategies and most importantly work with client KPI’s and deliver on them consistently. Outside of work I am a sports fanatic and soccer is my religion. I do like to contribute or give time to humanitarian work whenever time permits in a small manner.

Experience

1. Director - Marketing Solutions

   Hansa Cequity

   Feb 2019 — Present · Mumbai, IN

Education

• SIES College of Management Studies

  PGDBA, marketing, finance

  2001 — 2003